While working at Purematter, I served as the lead designer on several integrated campaigns for IBM. My responsibilities included designing microsites and landing pages, creating email templates, and developing various other digital assets. Through these projects, I ensured cohesive and visually compelling designs that aligned with IBM's branding and marketing objectives.
Agency: Purematter
Role: Lead Designer
Industry: Technology
Role: Lead Designer
Industry: Technology
Assets: Landing Pages | Campaign Microsites | Online Marketing | Web Banner Ads | Email Templates | Direct Mail | Social Media | Collateral
About IBM: IBM is a global technology and consulting company known for its innovations in computer hardware, software, and artificial intelligence.
Integrated Marketing CampaignS
Generation C Campaign
As lead designer on this project, I created visuals for a microsite, landing page and print ad.
Microsite
Print Ad
Smarter Commerce Campaign
Using existing client visual elements, I designed a microsite and landing page; page layout on IBMs website and event guide.
Event Guide Design
Emails and Landing Pages
