I've worked directly with Espressive since 2018, contributing to the comprehensive development of their brand across diverse marketing channels. This involvement has encompassed a spectrum of responsibilities, ranging from crafting web designs to producing a variety of digital and print assets such as social media assets, ebooks, infographics, collateral materials, and event graphics. Notably, I have adeptly integrated externally sourced creative designs into our brand framework, generating multiple assets consistent with their brand direction.
“Diana has been an invaluable resource to us at Espressive. She is both a talented designer, and an amazingly strong production person. Her attitude, abilities, and passion for her craft are remarkable. And her willingness to go above and beyond enables us to achieve very aggressive goals.”
– Criss Marshall, Espressive
– Criss Marshall, Espressive
ROLE: SENIOR DESIGNER
INDUSTRY: TECHNOLOGY
INDUSTRY: TECHNOLOGY
Brand Assets: Website Page Design & Web Assets | Marketo Email and Landing Page Templates | Digital & Print Ad Campaigns | Display Graphics for Event Booths & Signage | Social Media Presence & Tiles | Business Cards and Stationery | Powerpoint Template Design& Implementation | Collateral: Whitepapers, Solution Briefs, Datasheets | Promotional T-shirt Design & Special Projects
About Espressive: A virtual support agent platform that automates the resolution of employee questions, issues, and requests using AI and end-to-end automation.
Social Media tiles
Designed many social tiles for a number of campaigns/blog posts and events
PowerPoint Template
Designed PowerPoint template; Implemented the design in many presentations
Intro Video Storyboard
Created a storyboard to used with Espressive's videos
Tradeshow Booth & Handout
Designed tradeshow booth and print handout postcard
Business Stationery
Designed letterhead and business card masters
Infographic
Blog Post Image/Social Media tiles
Designed blog post images; Created social tiles to match visuals
Digital Ebooks
Designed over a dozen ebooks
Email Banners
Internal HR Assets Powerpoint
Collateral
Designed Multiple Collateral Assets: Datasheets, Case Studies, Integration Briefs, Solution Briefs
Pre-2023 Branding projects 2018-2023
Brand Identity Guide: I designed an extensive brand guide that serves as a comprehensive reference for maintaining brand consistency across all platforms and materials.
Social Media Tiles: Designed 100s of social media tiles; Here are a few examples
Forrester Campaign: Designed Campaign: Web Hero Banner; Social and Banner Ads
Paid Social Ads: Twitter and Linkedin
Blog Post Image/Social Media Tiles: Designed blog post images; Created social tiles to match visuals
PulseReport Social Campaign
Video Animation Storyboards
Storyboard Password Reset Animation
Social/Email Animated Holiday Cards
Web Design: I designed their website and collaborated closely with the client and development team to create numerous site updates and visual assets.
Brand Refresh Proposal: I was assigned to design an evolution of the existing brand, focusing on modernizing and enhancing its visual identity while preserving its core elements.
Ebooks: I designed multiple ebooks for both print and digital
Infographics: I created a number of infographics that were used as sales tools.
Collateral: During my time with Espressive, I designed numerous collateral assets.
