I served as a contract senior designer working directly with DigitalPi, tasked with creating their brand identity and all of their visual assets. I implemented this identity across print, interactive platforms, and specialized projects.
ROLE: SENIOR DESIGNER
INDUSTRY: TECHNOLOGY
INDUSTRY: TECHNOLOGY
Brand Assets: Logo Design | Brand Guide | Visual Assets | Direct Mail | Product UI | Digital Marketing: Email, Landing Pages | Presentation Design | Website Design | Social Media Tiles and Advertising | Collateral | Tradeshow Design | Special Promotions
About Digital Pi: Digital Pi provides marketing services, helping companies get the most value from their investment in the Marketo Engagement Platform and integrated technologies. Digital Pi was acquired by Merkle in 2020.
Logo Design
Brief: Develop a modern and fresh brand identity that authentically reflects the client's unique personality and innovative approach to digital marketing. This new identity should be visually appealing, approachable, and convey the client's expertise and creativity in the digital marketing field. The design should include a cohesive color palette, typography, and logo that together create a consistent and recognizable brand image, while also being adaptable across various digital platforms and marketing materials.
Mood Board
The client sought a modern, bright look and feel to distinguish themselves from their competitors. With this goal in mind, I designed visual elements that could be used in many of their assets. The resulting aesthetic is both fun and contemporary.
Brand Guide
The client requested a full brand guide that details all brand elements and their correct useage. Here's an example of a handful of pages.
Website Design
The website design features a modern, colorful aesthetic that aligns with the brand's visual identity. Based on the provided wireframes, the layout is clean and user-friendly, incorporating vibrant graphics, intuitive navigation, and engaging visual elements. The design emphasizes the brand's personality, ensuring a cohesive and memorable user experience across all pages.
Visual Assets
The following are examples of various visual assets that I designed for Digital Pi
Business Cards
Collateral: Digital + Print
Tradeshow T-shirt Design